Eavesdrop on Candid Conversations With 30+ Top Laser Leaders and Uncover the Strategies to TRANSFORM Your BUSINESS in 2025

Do you ever wish you could ask your favorite laser biz leader:

  • What’s working for you right now?

  • What would you do differently?

  • What advice do you have for me?

And start the new year feeling:

CONFIDENT

about your next steps, with a clear plan for growing your business

EXCITED

by fresh ideas and proven strategies from successful laser pros

READY

to scale your side hustle into something bigger—without burning out

But let’s be real for a moment

If you’re running a laser-powered business, you’re no stranger to the hustle. You’ve mastered the art of juggling orders, learning new tools, and keeping your customers happy.

But let’s face it—grinding away year after year doesn’t always lead to a sustainable, thriving business.

BUT WHAT IF YOU…

Could learn from others’ successes and avoid the mistakes that slow down growth?

Didn’t have to just guess at the next right steps to take in your business?

Had a group of successful business friends guiding you to the next-level strategies that are proven to work in the laser world?

Finally got serious about your side-hustle and set yourself up for your most profitable year yet?

That’s what Conversations Behind the Laser is all about!

Consider this your official invite to Conversations Behind the Laser, a series of candid interviews where laser business experts are asked one simple question:

“What’s one strategy that worked well to grow your business in 2024?"

Not the stuff you hear on a podcast or you find on Google — but a quick chat between friends about real-lived experiences, all recorded on Voxer (yes, the voice messaging app!)

Meet Your Business Guides

  • Amanda Beacock

    Hydrangea Creations Co

  • Amy Coe

    Snark Heart

  • Ashlee Wiggins

    Made of Embers

  • Aubrey Tate

    TateMadeModern

  • Bail Ansari

    Just One More Project

  • Barbara A. Duran

    BADWorld Designs

  • Blake Sanborn

    Great Lakes Laser Supply

  • Bonnie Smith

    Concrete Barn Co & CBco Designs

  • Cameo Pinder

    Goldie Letter Company

  • Clay Luttrell

    Thunder Laser

  • Colleen Annalea

    Whole Hearted Coaching

  • Crystal Aguila

    Riley Black

  • Daniel G.

    AlivePixel Creates

  • David Brown

    Creative Cut Supply

  • Fabiana Aparicio

    Fabi Design Studio

  • Gwynn Jones

    Gettin Creative with Gwynn

  • Hope Yoder

    Designs by Hope Yoder

  • Jes Smith

    Script and Grain

  • Jessica Trueblood

    Shop Review Crew

  • Jillian Bieler

    Studio204

  • John Kuiphoff

    J Kuiphoff, LLC

  • Kacey Beal

    Holly and Liz LLC

  • Kathryn Ewers

    Primary Market

  • Katie Devlin

    Things Katie Makes

  • Krista Kuzyk

    Fourth Avenue Designs

  • Lauren Vieux

    Barley and Oak

  • Liz Olson

    Bela Collective

  • Mark Collier

    Big Blue Laser Designs

  • Mayra Aguilar

    Crafting by Mayra

  • Melody Thornton

    CMB Acrylic

  • Nick Leonard

    Statedwoods and Statedwoods Supply

  • Nikita Grimes

    Kitaleigh LLC

  • Patrick Campanale

    Created Workshop

  • Robin Marsh

    Welcome Home Custom

  • Sam Annable

    Uncharted Customs

  • Sara Harling

    Heart and Harling

  • Sara Sovie

    Sara Sovie Tech Services

  • Stephanie Murphy

    The Country Porch Swing

  • Sumita Patel

    Homebound Custom Decor

  • Toby Schachman

    Cuttle.xyz

JOIN THE WAITLIST!

Learn from the Experts

These seasoned business leaders will share:

  • The marketing strategy that tripled their sales.

  • How they built a recurring revenue model that works (without burnout).

  • Why simplifying their process was the key to doubling their profit.

And so much more! This isn’t cookie-cutter advice—it’s real, tested strategies straight from the laser business community.

Are you a laser owner wanting to start, grow, or scale your laser business? Then this event is for you!

PRE-EVENT:

  • Free Annual Planning workshop with a small business coach

DAY 1:

  • Business Foundations

  • Products & Wholesale

  • Digital Files

DAY 2:

  • Email Marketing

  • Instagram Growth

  • Social Platforms

DAY 3:

  • Memberships

  • Subscriptions

  • Workshops & Courses

DAY 4:

  • Networking

  • Hosting Events

  • Scaling Strategies

Here’s How it Works

WHEN & WHERE: The Conversations Behind the Laser event is held January 21st-24th, 2025, and sessions are 100% virtual — so you can attend from your home, office, or in your PJs. Did I mention they’re all audio recordings? Perfect for learning on-the-go!

DAILY SESSIONS: Each day of the event, 8-10 new audio conversations with laser business experts are released on the website, plus daily lives with speakers for even more learning. Your ticket allows you to listen to sessions for FREE on the the day they’re released!

EXCLUSIVE COMMUNITY: You’ll also have access to our private Facebook community where you can network with other laser entrepreneurs and ask all your burning business questions. The party has already started, grab your ticket and head over!

EXCITING BONUSES: As soon as you register for your free ticket, you’ll have access to a bonus Annual Planning Session & Workbook so you can start to lay the foundations for an amazing 2025. You’ll also have the opportunity to enter to win a Thunder Bolt laser (EEK!) courtesy of Thunder Laser USA, the official sponsor of the event.

VIP UPGRADE EXPERIENCE: After registering, you’ll have the chance to upgrade your ticket to the All-Access Pass, which includes a private podcast feed with instant access to all sessions, PLUS hear each speaker’s answer to the one thing they wish they did sooner in their business (this is gold!).

Meet Your Host

Hey! I’m Liz Olson, founder of Bela Collective, and not too long ago I was was at a crossroads in my laser business—I had hustled my way to a full-time income, but didn’t have any idea how to sustain it for the long-haul or who to trust for business advice (and I was tired!).

Fast-forward to today, I’ve grown my own laser business into a six-figure venture with a clear path for sustainable growth, and now I’m on a mission to help others do the same. Through Bela Collective, I support laser entrepreneurs with tools, resources, and coaching to scale their side hustles into serious businesses.

When I’m not working on my business, you’ll find me designing modern SVG files, exploring small Minnesota towns, or cheering on other entrepreneurs as they chase their dreams.

Level up your business and your laser game

Thunder Laser USA, the official sponsor of Conversations Behind the Laser, is giving away a brand new Thunder Bolt laser machine to one lucky attendee. No purchase necessary, all ticket holders can enter after registering!

While the laser community is amazing at sharing product and tech tips, we need more “human” conversations about the practical business strategies that are working to grow our businesses right now.

Do you want to get in the room with some of the best in our industry and be a part of the conversation?

FAQs

  • Conversations Behind the Laser is held January 20th - 24th, 2025

  • Completely online! You can listen to the event sessions on your computer, tablet, or smart phone.

  • Any laser owner who’s ready to start, grow, or scale their laser business!

  • Your free ticket will give you access to all event sessions for the first 24 hours after they’re released, plus you’ll have access to the bonus Annual Planning Workshop, Facebook Group, and giveaways. Sessions are released at 9amCT and expire the following morning.

    If you’d like to take full advantage of what CBTL has to offer including immediate access to all sessions and bonus Q&As on a private podcast feed, you’ll have the option to upgrade to the VIP Pass after registering.

  • Your free ticket allows you to access all sessions for the first 24 hours after they’re released.

    If you’d like immediate access to all sessions, and the ability to listen for a full year after the event, you can upgrade to the VIP Pass after registering.

  • We have some amazing giveaways from our sponsor and speakers! Anyone who registers for a free ticket will be able to enter to win a Thunder Bolt laser, as well as free one-on-one coaching sessions from many of our speakers.